PRODUCT DESIGN
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PRODUCT SHELL DESIGN
National Geographic
ROCK TUMBLER
HOBBY EDITION
A fun deviation...
While most of my time working with this company was spent designing packaging and materials, shooting product photography, or running the design department, the owner of the company asked me to spend some time designing a better-looking shell for the upcoming “hobby edition” rock tumbler.
It was always a lot of fun when I was able to step away from Illustrator for a bit and break out Maya for some 3d design work. Since I was given free reign on the aesthetic, I pulled inspiration from some of my favorite art periods, art deco and art nouveau. Although I tend to like the flowing lines found in art nouveau, I decided in the end to move forward with a clean, Deco design.
One exciting noteworthy achievement with this design, the last thing I heard was that the National Geographic Hobby Tumbler was the highest selling single product at the company.

Currently rated #1 BEST SELLER in its category on Amazon with 4.5/5 stars from 30,590 reviews!

PRODUCT SHELL DESIGN
National Geographic
METAL DETECTOR
STARTER KIT
The original aim for this design was to create a “tacti-cool” feel to the product while still focusing on ergonomics and functionality. This quickly progressed through a number of different iterations including a space age themed look to the final designs shown below.
This product was released after I left the company. It was nice to see it brought to market, but I did not design the package shown here.
I was fortunate with this project as about half way through JMW hired an exceptional solidworks / industrial designer who was able to help take over the modeling aspects of this project so I could focus on design and my other projects.

Currently rated #1 Most Gifted in its category on Amazon with 4.5/5 stars from 547 reviews and over 2000 sold in the last 30 days!

PRODUCT SHELL DESIGN
National Geographic
METAL DETECTOR
SAND SCOOP
One Wednesday in 2016, amidst two weeks of straight double shifts I was told that I would be headed to China on Friday to help our manufacturers design the colors for a line of soft dinosaur figures I had worked on. Rushing around getting my paperwork in order while advancing my current projects as much as I could was stressful, yet exciting, and I found myself Friday morning on a 14 hour flight to mainland China, arriving alone at 5am.
This scoop was a project I was asked to design while I had some downtime at our Xiamen office. I did not design the shovel.
“This sifter was surprisingly durable. We used it in both dry and damp sand and it sifted really well. The holes are a nice size, small but certainly not too small. You’ll catch all of the coins and rings and bottle tops and car keys!” – G. Crosby

As mentioned above, I completed this rush design while running around Xaimen, China.
You can see the factory had to make some changes to the handle to work with their manufacturing process, but the cage remained the same.
UI & APP DESIGN
Digital product design

PRODUCT LINE COMPANION APP
National Geographic
WILDLIFE WOW!
One of the most exciting aspects of our Wildlife Wow line of toys was the virtual interactivity with each and every figure. Using mobile phones or tablets, we used augmented reality to view inside the animal to see its bone structure and virtual reality to make a digital representation of the figure walk around the table.
This project was nearing release when I was asked to address the graphical needs of the UI, which meant that the structure and functionality of the program were pretty set. I was only able to address the quality and look of the aesthetics.

PRODUCT LINE COMPANION APP
National Geographic
CONSTRUCTION APP
FOR MEGA AND ULTRA SETS
Our NatGeo construction sets allowed consumers to build either 35 or 100 different models depending on the set purchased. Instead of including physical paper instructions for each possible build, we opted to create an app to serve as a set of digital instructions.
Much like the Wildlife Wow design project, the functionality of this app was already made and I was asked to do a quick design pass to raise the quality and polish of the aesthetic.

Thank you for your time!
It was fun to step away from brand design to work on developing the physical items, but while waiting for the manufacturers to finalize these products I was busy designing packaging, booklets, and inserts as well! The packages for these and many other products can be viewed in the package design section of this site.
GO TO THE PACKAGE DESIGN PORTFOLIO SECTION! >