The Art & Animation of Daniel Smith

BRAND DESIGN, ILLUSTRATION, & PHOTOGRAPHY

First off, thank you for visiting and for your interest in my art and design work!  I am Daniel Smith, design director and branding consultant with nearly three decades in the industry.

In that time I have had the great fortune to work with amazing clients around the world and have personally designed hundreds, if not thousands of packages and other various materials for products sold in major retailers worldwide.

My specialty is raising the perceived value of a package, product line, or even entire brand through the careful review and reworking of their current customer-facing products and content.  I have both lead teams and tackled rebranding projects solo for internationally known brand names like National Geographic and Silver Brush Limited. 

Please click here to visit my About page for an expanded view of my design history and experience.

CASE STUDY: BRAND REDESIGN

National Geographic

PACKAGING, BOOKLET, & RETAIL DISPLAY AESTHETIC REDESIGN

FOR MULTIPLE LINES OF STEM SCIENCE TOYS

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View the National Geographic case study >
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CASE STUDY: BRAND REDESIGN

Silver Brush Limited

PACKAGING REDESIGN

FOR 13 ARTIST BRUSH PRODUCT LINES

An exceptionally fun and challenging project.

Silver Brush wanted a new look for their numerous artist brush sets and needed the new designs to not only fit the varied combinations of their current brush sets, they needed the designs to fit any future mix of their hundreds of brushes as well… while only using five dielines.
While the original project consisted of 36 packages across 13 lines, in the years following we have added new packages, new lines, and new product categories to their catalog. And yes, a catalog as well.
View the Silver Brush case study >
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